Hackers and the Evolution of Intellectual Property Rights...

Hackers and the Evolution of Intellectual Property Rights Introduction According to Websters Revised Unabridged Dictionary, theft is, The act of stealing; specifically, the felonious taking and removing of personal property, with an intent to deprive the rightful owner of the same (Websters 2). Before the advent of moveable type, no one had cause to apply this concept to information rather than physical property. If one were to steal a book, the act was easily recognized as of the same moral color as stealing a horse, a nugget of gold, or any other physical object. The thief?s possession of the stolen item constituted the rightful owner?s lack of it, a loss both real and measurable. Today, theft seems a hazier concept,†¦show more content†¦property, who are guilty of printing, publishing, importing, or vending with? license, ?copies of [a] book (Fisher 2). The final years of the nineteenth century saw a move from this formulation of copyright to a broader one. The later definition of copyright included not only the protected work in its published form, but also in its substance, therefore magnifying the control afforded to the copyright holder. Copyright laws were extended to include photographs in 1884, and musical recordings in 1971 (Fisher 2). Since their American inception, copyrights have grown too with regards to the window of protection afforded the author. Instead of the original fourteen years, copyrights today now endure longer than the author of the works they protect. A copyright issued now lasts for the life of the author, and then another fifty years (Fisher 2). Patents, like copyrights, were first codified by the United States federal government in 1790 (Dobyns 21). James Madison advocated their implementation on the grounds that they would promote, ?the advancement of useful knowledge and discoveries? (Dobyns 18). Patent protection was later extended to many previously unrecognized classes of invention, including industrial designs (1842), plants (1930, 1970), surgical procedures (1950s), and computer software (1981) (Fisher 3). One notable eighteenth century abstainer from patent privileges was Benjamin Franklin. His inventions included bifocals, the FranklinShow MoreRelatedThe 2009 Intrusion on Googles Network3240 Words   |  13 PagesIntrusion on Googles Network Technology is consistently evolving. With this evolution comes great new innovation that empowers users all around the globe. However, it also brings completely new and ever-dangerous threats. In 2009, Google found that technology had brought such threats right into its networks. The company was one of many that were targeted by a very highly sophisticated attack to steal intellectual property undetected, rather than to just interrupt service or destroy data. Google hadRead MoreSoftware Piracy And Its Effect Piracy On The End User And Businesses1608 Words   |  7 Pagesend counterfeit material is referred to as a â€Å"pirate copy†. 1.3 Online software piracy Online software piracy is constantly evolving. This evolution is coupled by many challenges – Mainly the financial impact is has the developers of software such as Adobe. It exposes users to a host of unacceptable risks, and ultimately threatens intellectual property rights. This undermines an entire industry and threatens the global economy. As Internet access continues to grow, both the opportunities and challengesRead MoreNaval Surface Warfare Center Panama City Division ( Nswc Pcd )1633 Words   |  7 Pagesauthority and pass down decisions to the technical departments. Their concerns and input would be taken in as would all requirements gathered on the topic to allow the command to make an informed and less influenced by money decision. 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Never before in the history of modern society has there been such a strong emphasis on capturing, analyzing, categorizing and using personal data that had been highly protected in the past for purposes of securing nations (Ottensmeyer, Heroux, 1991)Read MoreIntellectual Property : The Intellectual Properties Means2526 Words   |  11 Pages1) INTELLECTUAL PROPERTY: The intellectual properties means, A work which was created by the person with his Idea and Plan. The copyright law comes into picture immediately when the work was created and author will become the owner as soon as the copyright was created. He will have full rights on the work, and he can sell that work for others. 10 Examples of violating Intellectual Property rights of others: A) Piracy: The most common violation of IP is making piracy of movies, music and videosRead MoreSome of My Note for Ict Exam(Spm)1951 Words   |  8 Pagestechnology required for information processing. * The use of electronic computers, communication devices and software applications to convert, store, protect, process, transmit and retrieve information from anywhere, anytime. Describe the brief evolution of computers. * First Generation (1940-1956) ENIAC (Electronic Numerical Integrator and Computer) build by Presper Eckert and Willian Mauchly that use vacuum tube instead of MARK 1 that use mechanical switches. * Second Generation (1956-1963)Read MoreSoftware Development Strategies For Successful Program Development2664 Words   |  11 Pagesdesigned and implemented to meet the specifications required for product integrity. Third, the methodology must be verified during the process to make sure it meets customer demands for success. Finally, the methodology must provide for the possible evolution of the software, which is especially important given the dynamic nature of the business environment discuss above. Without all four of these activities provided by the methodology used for software development, it is unlikely the project can be successfulRead MoreHow Cybercrime Has Become An Important Concern For The Success Of International Businesses2315 Words   |  10 Pagesway, laundering money through internet, and the use of internet to coordinates with terrorist attacks, etc. (Taylor, Caeti, Loper, Fritsch Liederbach, 2006). â€Å"Not only the government but also media and business industries are fascinated by the evolution of the justice system to control the activities of Cyber Crime. It is a challenging job for the society and the government to face the unique challenges of this white color cybercrime.† (Lovet France, 2009). To determine the nature of a cybercrimeRead MoreIs Information And The Cyber Vulnerable World? How Prepared Are We?3167 Words   |  13 Pageslosses caused by security breaches [1] [2] [3] [4] [5] [6]. Right from the days of breaking the enigma code to current military spying the technology has proven to be the double-edged sword to handle. To find these threats, threats sources and specific areas of the system that may be affected should be known, so the information security assets can be protected in advance [7] [8]. Even the most technically savvy organizations cannot stop hackers and the risk of poorly implemented IT security controlsRead MoreEssay on Cyber Crime and Cyber Law2728 Words   |  11 Pagesunauthorized way, laundering money through internet, use of internet to coordinates with terrorist attacks, etc. (Taylor, Caeti, Loper, Fritsch Liederbach, 2006). Not only the government but also media and business industries are fascinated by the evolution of the justice system to control the activities of Cyber Crime. It is a challenging job for the society and the government to face the unique challenges of this white color cyber crime (Lovet France, 2009). Nature and Scope of Cyber Crime: By

The Good the Bad the Wto Essay - 1348 Words

The Good, The Bad, The WTO On May 19,1948, the General Agreement on Tariffs and Trade or GATT was created. This was not an international organization but an inter-governmental treaty. This provided the framework for the conduct of international trade. But this expanded and grew yearly and in April 1994, in the Uruguay Round of Multilateral Trade Negotiations expanded on the GATT and created the World Trade Organization or WTO. The World Trade Organization was created with a goal and ultimate objective set in mind. Its ultimate goal is to improve the welfare of peoples in the member countries. The objective is to help trade flow smoothly, fairly and predictably. In this paper you will learn what the WTO does, how it does this,†¦show more content†¦Ambassadors or the heads of each countrys delegation in Geneva are on this council. Under this council there are three subsidiary councils, the Council for Trade in Goods, the Council for Trade in Services, and the Council for Trade-Related Aspects of Intellectual Property Rights. Almost all decisions in the World Trading Organization are made by consensus. Consensus not meaning unanimity. It signifies that no country physically represented in a meeting of the council is decisively against a major issue. Those who are not present or whom abstain from voting do not count. This is for the majority of votes done in the World Trade Organization, rath er than anything not stated to be voted on otherwise. The only thing that unanimity is needed is on amendments relating to general principals such as Most Favored Nation treatment. They also use a three-quarters vote and a two-thirds vote for the issues. The current Director-General is Mike Moore. He is a Former Prime Minister of New Zealand. He is the head of the Secretariat, and in a way, the guardian of the collective interests of the Member States. The Director-General acts more as a broker then a decision-maker though. The result of all this is assurance. Producers and consumers know that they have a greater choice of finished products, components, raw materials and services that they use and that foreign markets will remain open to them. Not everyone is happy with the performance of theShow MoreRelatedThe And The Corporate Sector1484 Words   |  6 Pagesthink of doing for the greater good of society and care only and only for their own profit maximization. This may be true in many cases like we hear about Gap’s factory working conditions in Bangladesh, Apple in China and so on. However this may not mean that every corporation is bad and that we should keep bashing the whole corporate sector for this. We have to admit that there is a problem with the declining quality of the environment and the problem with the bad working conditions of outsourcedRead MoreWTO Essay792 Words   |  4 PagesWTO What is the WTO and what exactly do they do? This is the question that I was hoping to answer in this paper. In a world of turbulent econmic conditions it is important to no which organizations are responsible for what changes take place. There are many different organizations that affect many different things in our society and the global society and the WTO is one of them. The WTO is the only global international organization dealing with the rules of trade between nationsRead MoreRole of World Trade Organization (Wto) in Facilitating International Trade1643 Words   |  7 PagesABSTRACT World Trade Organization (WTO) is an organization for liberalizing trade. It’s a forum for governments to negotiate trade agreements. It’s a place for them to settle trade disputes. It operates a system of trade rules. The WTO began life on 1 January 1995 and has 153 members, representing more than 97% of the worlds population,  and 30 observers, most seeking membership. The role of WTO in facilitating International Trade is giving the consumers more choice and a broader range of qualitiesRead MoreGlobalization And The Participation Of The World Trade Organization949 Words   |  4 Pagesin chapter 3 he discusses globalization and the participation of the World Trade Organization (WTO). The way Singer describes the claims against the WTO I found to be quite interesting because of the way he wrote it. He talked about the claim, then facts to back up the claim, and then he talked about why the claims were wrong based on facts that proved the claims were right. He discusses how the WTO is damaging the environment, isn’t democratic, is removing people’s sovereignty, and how it doesRead MoreEssay on Impacts of WTO on Trading Countries1279 Words   |  6 Pages Impacts of WTO on Trading Countries nbsp;nbsp;nbsp;nbsp;nbsp;International trading has had its delays and road blocks, which has created a number of problems for countries around the world. Countries, fighting with one another to get the better deal, create tariffs and taxes to maximize their profit. This fighting leads to bad relationships with competing countries, and the little producing countries get the short end of this stick. Regulations and organizations have been established to helpRead MoreEssay on Mgt 2151220 Words   |  5 PagesWorld Trade Organization (WTO)? Do you see it as primarily good or bad for the U.S? The role of the World Trade Organization (WTO) is to oversee trade agreements including a wide range of goods and services trade and supervises all government practices that are directly related to trade, such as tariffs, subsidies, government procurement, and trade-related intellectual property rights (wto.org, 2011). Here are some reasons why the WTO isn’t good for the USA. The WTO acts as the legislature, theRead MoreInternational And World Trade Law1139 Words   |  5 Pagesdiscuss the legal and ethical issues related to boycotting goods from other countries, as well as the practical business implications of such a move. Next, this paper will analyze the problem of World Trade Organization (WTO) participant nations and their ability to address the problems of counterfeiting. Finally, it will discuss the type of action the United Nations might take with regard to the counterfeiting issue. Boycotting Goods from Other Countries To discuss the legal and ethical issuesRead MoreBattle in Seattle1046 Words   |  5 Pagesto see rather than what really happened. Violence and sex sell so that’s often what they tell. Hollywood can take a real life event such as the protest in Seattle against the WTO and turn it into a completely different story to make it sell. The movie Battle in Seattle is meant to be a story about the protests against the WTO but it doesn’t exactly tell the truth of how the protest actually happened, yes it does follow the story correctly but it is enhanced to make it more seem more appealing to theRead MoreGlobalization: A Free Trade Phenomenon Essay866 Words   |  4 PagesUruguay Round in 1994, the member states of the GATT established the World Trade Organization. The WTO is governed by the rules of the GATT, however, the decisions it makes are binding, and member states are required to abide by its resolutions. Since its beginnings, the WTO has overseen international trade and has stimulated freer international trade across the globe. In addition, the establishment of the WTO has led to the formation of various other free trade areas across the globe. However, there areRead MoreNafta Vs Wto757 Words   |  4 PagesIn the mid- the 1990s, two Free Trade Agreement bring the fundamental changes to the United States foreign trade, these two Agreements are NAFTA and WTO. It changed the life of middle class and the way the big business operates. Big business began outsourcing jobs, trying to save money by paying foreign workers to lower wages than American workers. That directly led to the decline of the major industrial cities like Detroit and Flint in Michigan. Thousands of workers of Car Company lost their jobs

Commercial and Corporation Law Law and Government Update

Question: Describe about the Commercial and Corporation Law for Law and Government Update. Answer: Section 198 A: The section is a big boost to the entrepreneurs in Australia. The section has offered significant power to the board to deal with any matter connecting to the operation of the company. This power is exclusive, and known as delegator power of the board. The board according to their role can issue shares and debentures and if required can seek financing from banks or any other financial institution unless the constitution of the company provide otherwise. As far as historical back ground of the Section 198A of Australian Corporation Act, 2001 is concerned, it was introduced in the Australian parliament as a supplementary version of Replaceable Rule through section 135 which also allocates directors to continue business without any interruption(Legislation, 2001). The back ground behind the section clearly indicates the lawmakers intention to provide significant power to the board to deal with matters related to the company. The interventions of the shareholders are being limited to the constitution power. Here constitution is referred as MOA and AOA of the company. The parliamentary affairs related to discussion on the section started back in 1998 and later on after much deliberation it was enacted on July 1, 1998. In reference of section 135, the board was given the power based on concept of Replaceable Rule ratified by the constitution of the company. The target is to ensure that company operates smoothly and manages the day to day operation of the company (Austlii, 2016). Section 191: The disclosure of the directors interest is mandatory under this section of Corporations Act, 2001. The section was mainly influenced by the UK Companies Act. The relevance of the section was better understood at the later stage after enactment of Sarbanes Oxley Act, 2002 widely known as SOX Act. The material interest of the directors in the company or in the business deals is to be disclosed. If interested directors are allowed to participate in the discussion regarding a business where one or more interested director is present and voting it may jeopardize the interest of the company. Therefore the disclosure of the interest would help other directors to study the business deal more properly where the interested director is not allowed to vote(Dawson, 2009). The materials interest of the directors is to be notified to the board where any decision regarding would be taken. After several amendments this current section has been able to rightly ask for the disclosures of the directors. This section has however given an exception to one director companies. The back ground of the section is to ensure that any particular undisclosed interest can jeopardize company financial and also the image. Therefore disclosure of the fact has been made relevant. The material interest of the should be informed to the existing board and the notification is to be placed before the meeting of directors wile delegating on the subject regarding which disclosure is being made (SEC, 2016). Section 250R (2) and (3): The target of most of the acts is to ensure that all of the information comes to public domain. The remuneration of the directors is generally fixed at the remuneration committees of the company. The role of the remuneration committee is already clarified in stock exchange listing rules. Despite that the section holds its ground on the fact that every shareholder should be aware of the remuneration of key managerial personnel. If the shareholders are not satisfied they can put a negative vote against the resolution or opt to leave the company as shareholders(ASX, 2016). The target of the section is to create awareness among the shareholders. The AGM notification will ensure that most made of the members would become aware of such remuneration being offered to the directors or to KMPs. This will allow shareholders to assess the financials of the company in a proper manner. The intimation to the shareholders should be a continuous process for the directors which will let them to be informed. The target of the section is to ensure transparency in the affairs of the company and also it does not bind the directors to follow the voting in case of negative vote. The AGM notice shall mandatorily include notice regarding remuneration of the directors according to section 250R (2) (3) of Corporations Act, 2001. This has been the idea of lawmakers behind this section (Austlii, 2016). References: ASX, 2016. Annual General Meeting. [Online] Available at: https://www.asx.com.au/asxpdf/20160418/pdf/436kwng9dkn2sf.pdf [Accessed 13 September 2016]. Austlii, 2016. CORPORATIONS ACT 2001 - SECT 198A. [Online] www.austlii.edu.au Available at: https://www.austlii.edu.au/au/legis/cth/consol_act/ca2001172/s198a.html [Accessed 10 September 2016]. Austlii, 2016. CORPORATIONS ACT 2001 - SECT 250R. [Online] www.austlii.edu.au Available at: https://www.austlii.edu.au/au/legis/cth/consol_act/ca2001172/s250r.html [Accessed 10 September 2016]. Dawson, B., 2009. Company Law and Governance Update. [Online] Available at: https://www.ashurst.com/doc.aspx?id_Content=7608 [Accessed 13 September 2016]. Legislation, 2001. Corporations Act 2001. [Online] Available at: https://www.legislation.gov.au/Details/C2013C00003 [Accessed 09 September 2016]. SEC, 2016. Sarbanes-Oxley Act of 2002. [Online] www.sec.gov Available at: https://www.sec.gov/about/laws/soa2002.pdf [Accessed 10 September 2016].

Subway Marketing Strategy

Introduction Subway is a leading world fresh-made sandwich provider with 33318 restaurants, distributed in 92 countries. Other than itself operating from a central point, it franchises its name. The restaurant was established in 1965 by Fred DeLuca and Dr. Peter Buck (Subway publication, 2010).Advertising We will write a custom report sample on Subway Marketing Strategy specifically for you for only $16.05 $11/page Learn More The first restaurant was established in Bridgeport, Connecticut, United States of America. It is known for its fresh quality fast food. This paper analyses the strategy on how I would further update the Subway product line and advertising campaign in light of current macro trends. Mission Statement The mission statement of the company, which doubles as its goals statement states that â€Å"Our goal is to be ranked the number one Quick Service Restaurant (QSR) worldwide while maintaining the great-tasting freshness of our products t hat is our trademark†. This is the statement that the company has worked with all along and has led to its strong brand name that facilitated its entry in the franchising business (Dennis, 2004). Since its incorporation, it has been involved in numerous social responsibilities and all along whether it’s a franchisee or not, it’s guided by the passion to delight customers by serving fresh, delicious, made-to-order sandwiches, as was the dream by its incorporators. S.W.O.T. Analysis Table Strength Weakness Opportunity Threat Legal and regulatory Australian trade laws are simplified that they offer good business environment. Australia has numerous tax that a business need to administer. Abiding to the regulations Australian has a growing number of youth, both from foreigners and locals. according to Australian bureau of Statistics, 2010 it stands at 22,431,468 Caution from the regulations Global Australia has a good reputation with other countries and thus e ither the franchised or home country stands to benefit. There is a culture that supports the eating at fast food joints. Due to the felt loss out of the diseases out of junk foods they might have reduced business Growing and strengthening of globalisation. New cost effective methods that may make similar products cheap. Economic It is unpredictable and thus a negative change can harm the organization Subway pays high Salaries to their staff. On the other hand their job is labour intensive and thus cost of employees high. The world economy is not predictable and thus Australia may face a downward fall on its economic positioning. It can change to the loss of the company Economic Downturn Technological Subway has adopted new technology in product line and support departments to ensure that they effectively manage their business. Staff shortages and in competency the system adopted by Subway are costly to buy and maintain. Advertisement in Australia has taken a new face of electron ic advertising. Subway has embraced technology in its advertising Can offer room for cheaper ways of advertisements In subways there is need to upgrade the staffs regularly sometimes there is a Shortage of Staff Innovation More and more ways of doing things are invented More dangerous foods can be developed Ongoing Changes Limited Funding Social Low Costs attract more Lack of personalized services Increased health concerns Varied interests in clients Environmental Australian environment has been polluted, thus can be a source of inefficiency in the business. Subway has regulations set by government in its effort to conserve environment. There are numerous campaigns to cure the dangers in the environment It can continue to affect the population negatively It has been depleted but there are campaigns to change the trend. Competitive Subway has a strong brand name and has mastered the production methods that it can effectively produce. The companyNon Profit Objectives That comp anies will produce harming goods Large and well established competitors Structure Simple structure Inexperience Flexibility of structure Funding regulations Processes and Systems Simple to adjust and learn They may be the platform to better ones Clients are aged and financially challenged Consistency is what will be most important Resources Subway has a good management of the available and also the population is willing to help Limited Funding Can be scarce or we lack support Constant Changes Goals Mission is achievable Not very clear Can be high jacked by profit making goals Following our objectives to the dot Strategic Capabilities Funding will allow expansion Strategies not competitive Increased awareness and health concerns Funding regulations Culture Australian has a growing number of youth, both from foreigners and locals. according to Australian bureau of Statistics, 2010 it stands at 22,431,468 Not competitive Australian Culture is Unique and attracts more client s External influences from funding organizations Leadership Subway has a good management for the central organisation franchised companies. Lack of experience and same Ideas in marketin. Funding regulations (Esquerre, 2005). Target Market The company cannot be said to have a specific class or group of people that it targets in its productions, but basically it aims at the whole family production. There are packages that are said to fit more to the young generation, that is the youth and there are those that are meant for children. There are family packages also. However, it aims at establishing the most dominant population composition so as it can produce goods in that line (Neal and Quester, 2006). Products are divided into different sizes to cater for the economic welfare of the people thus the well to do and the less fortunate in the society are accommodated.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 1 5% OFF Learn More Macro-environmental Analysis The Economic and Political Environment Of late the world is in a recession period from the world economic crisis that hit at the end of year 2007. This has affected businesses in one way or the other and fast food business is not an exemption. Consumer’s disposable income has drastically reduced. On the other hand, marketing and advertising methods and tools have taken another angle. This is where internet advertising has taken centre stage in almost at least 42% of world’s advertising (Trading Economics, 2010). More and more fast foods are increasingly being established that offer a different set of products. What has become important is to look for mechanisms to ensure that the company remains competitive. Various mechanisms have been employed to sustain itself in the market, they include, cost reduction mechanism, ensuring that customers are satisfied through offering quality and fresh foods always and establis hing its branches in good locations. Trading Economics. (2010). Available from https://tradingeconomics.com/australia/gdp-growth The Technological Environment The cost of advertising versus the population reached has reduced with the adoption of internet and social marketing/ advertising. The company is in face book and other social network tools. According to Interactive Advertising Bureau [IAMB] 2009, the revenue from internet advertisement rose to $23.4 Billion in 2008, 10.43% increase from the previous year’s record of $21.2 Billion (Advertising Association, 2010). The advertising and marketing online gives an interactive environment such that the target customer can be able to communicate with the website. This gives the user the advantage of airing his or her views. This was never possible in the old marketing and advertising models. The population in the world today, has a majority which is enlightened and knows its rights. In the exercise of these rights, these peopl e need an environment that does not dictate on what they are supposed to do, the way the traditional marketing and advertisement seemed to do (Web Ad.vantage, 2010).Advertising We will write a custom report sample on Subway Marketing Strategy specifically for you for only $16.05 $11/page Learn More Australia Online Ad Spending by Industry Industry Estimated Spending Share of Spending Financial Services $230,449,300 28.8% Web Media $145,186,800 18.2% Retail Goods Services $121,089,600 15.1% Telecommunications $ 56,400,700 7.1% Consumer Goods $ 43,508,300 5.4% Hardware Electronics $ 32,655,400 4.1% Travel $ 29,758,800 3.7% Public Services $ 28,770,800 3.6% Automotive $ 27,182,600 3.4% Health $ 25,485,700 3.2% Entertainment $ 24,415,300 3.1% Software $ 20,968,500 2.6% Business to Business $ 13,423,900 1.7% Web Advantage. (2010). Available from http://www.webadvantage.net/ The Social and Cultural Environment According to United Nations, 1998 the world is continuously facing an increased population. The numbers of youth and young families, who are continuously adopting modern lifestyle, are on the rise. As a result there is increased demand for junk foods. The company is also reaping the benefits of a strong brand name. A strong brand name assists a company to self market and advertises itself. Australian population is also in the rise, according to Australian bureau of Statistics, 2010 it stands at 22,431,468. The population is mostly concentrated among the young; these are people who are below the age of fifty years. The following population structure portrays this fact; Australian Bureau of Statistics (2010). Available from https://www.abs.gov.au/ Social Trends/ Improved Living Standards In this era of industrialization and computers, the living standard of people is on an upward rise. People are adopting modern methods of lifestyle to a point that they are creating recreational time. In these recreations, the foods relied upon are snacks and junk food like those produced by subway.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More This has led to an increase in sales. In Australia, health issues are catered for by various programs by the government and thus the general population is healthy without having to spend ones savings. This leads to more disposable income that leads to improved business. Competitive Landscape General Strategies The food industry is one of the fast growing industries in Australia; there are numerous fast foods and hotels that compete for growing population. Fast foods generally sell the following products Hamburgers, Pizza, Other goods, Chicken, Sandwiches, rolls, baguettes, focaccias, Salad and juice bars, Fish and chips, Pies and pasties.. Some fast foods have a strong brand name and are well established they include MacDonald, and Hungry Jack’s. However to curb competition from these established then the following can be done: Strategy Action Who When Benchmark with other dealers with the best business practices Identify benchmarking needs and approaches with other deal ers this is in both original businesses and the franchisee. There is a tendency that franchised people may compromise quality and thus this should be looked into by setting standards (Anctil, 2008). Marketing Executive 1stQtr Segment and target profitable and niche Markets Develop policy guidelines on profitable segments to; Give personalized services Recommend special packages and incentives Enforce implementation of the policy Marketing Executive 1stQtr Introduce Customer Service Develop Customer Service System Marketing Executive 1st – 2nd Qtr Ensure effective implementation of the Customer Service System Marketing Executive 1st – 3rd Qtr Recommend a reward scheme for customer service staff Marketing Executive 1st – 2nd Qtr Marketing Executive 1st – 2nd Qtr Product Strategies Strategy Action Who When Increase the number of products made in the company Develop sales force policies and procedures. Implement and enforce the policies and procedures Marketing Executive 1st– 4thQtr Improve the current conditions of all franchised companies Develop a proposal for branding our outlet to communication all over the world. Submit proposal to Chief Sales Marketing Officer and pursue Marketing Executive 1st– 2ndQtr Devise a standard of operation which should be uniform in all companies Raise requisition for purchase of sets and accessories Submit to Finance Executive follow up Marketing Executive 1st– 4thQtr Pricing Strategies Strategy Action Who When Devise means that will enable for a stronger brand name Creating uniformity in the standards and the quality of products produced. They should also be fresh and made in the lowest cost possible (Anon, 2010). Marketing Executive 1stQtr 3rdQtr1st– 4thQtr Embrace research tools to enable the make more informed decisions. The research department should be requirements that all companies regardless of the country that they are operating from should have. Marketing Executive 1st– 2ndQtr Promotion Strategies Strategy Action Who When Effectively communicate through word of mouth and brochures Develop promotional materials and items through Brochures, fliers, give-away, catalogues. Marketing Executive 1st– 4thQtr Personal selling Marketing Executive 1st– 2ndQtr Stimulate service utilization Marketing Executive 1st– 4thQtr Direct mail Cyber-marketing Marketing Executive 1st– 4thQtr Distribution (Place) Strategies Strategy Action Who When Increase product availability and penetration Identify suitable sub-dealers. Marketing Executive 1st– 2ndQtr Effective use of sales force. Marketing Executive 1st– 4thQtr Assessing the Current Position Subway is currently the world largest sandwich company. It has its branches in 92 countries both as franchised names and original company. To att ain this position the company has embarked on policies that ensure that it remain competitive. Some of these ways are ensuring that it has satisfied its customers in all means (Kaplan, 2008). This is by offering quality and fresh food at all time times. Its location’s is another factor that has given the company an upper hand. All franchised companies are supposed to abide to regulations set by the central company. Fast food joints should provide fresh foods at all times to attract more customers. This will make them more competitive (IBIS World, 2010) Current Marketing campaign Today many companies have entered in fast food business; these companies include McDonald and Hungry Jack’s. To curb this competition and remain competitive subway has engaged in aggressive marketing and advertising methods. These methods include; online advertising where the company is on face book, twitter, has a well updated website. A person can assess its menu over the internet as well as a 24hour call centre. To advertise and ensure that customers get the message, the company uses television and video advertising that are put on electronic advertising boards located at different corners in towns. Some of the audio-visual adverts are show people enjoying various brands by the company and states the offer price which may vary by seasons. In print media, other than in the daily papers, the company advertises in magazines and use of brochures. In united States of America, it has offered some of its products like Humbuggers to be used as cover page on food and nutritional magazines. the companies brochures’ are found in supermarkets, cinema halls, some hotels, beaches and along streets. Product line Subway company specialises in making of fast foods, it mainly concentrates with making of Sandwiches, but due to changing population, it has diverted to other products like Pizza, Other goods, Chicken, rolls, baguettes, focaccias, Salad and juice bars, Fish and chips, Pies and pasties. The development is to ensure that it can satisfy its customers and have a competitive edge in the market. At any one time, the company tries to ensure that its products are of high quality and can be spotted among others. It is very concerned about the feeling that a customer derives after visiting it. There is a new product line that the company is trying to adopt, this is in the area of pizza, Chicken, chips and fish. This is an area that it is incorporating in the old line of sandwiches. To venture in this market, the company need to ensure that customers get more satisfied when they take these products from the restaurants. On the other hand to move as a block, all franchised companies should be taught on how to cook these products to the standards required by the company. The following chart shows classified fast food joints in Australia according to the products that it sells; IBIS World. (2010) available from https://www.ibisworld.com.au/ Though a sandwich is not among the leading fast foods products in Australia, it accounts for a good percentage that if well targeted will give enough market share to the company. A sample sandwich by the company looks like; Subway publication (2010). Available from https://www.subway.com/en-us. A franchising company requires its brand name be placed in a visible position by a franchisee (Entrepreneur, 2010). A sample brand name looks like; Entrepreneur (2010). Available from https://www.entrepreneur.com/franchise500 Developing Marketing Capabilities of Updating the Subway Product Line One of the strategies that the company should embrace is diversification. Instead of concentrating in one line of business i.e. sandwiches, it should venture in other areas that can blend with sandwiching (Kuhn, 1998). In striking for the right opportunities, the company will have to analyze its main market rival. The strategies being employed by the competitor should be critically assessed and evaluated for necessary counter action. In addition, the general plan of the competitor in a bid to control the market is a vital toolkit which this company can use to estimate the competitive edge of the market. Similarly, the product being offered to the market at lower price should be investigated to determine its type and nature (Cook, 2008). Why, for instance, is the company lowering the price of this commodity? Do they have access to cheaper raw materials or is it that quality of the product has been compromised and can be offered at a lower price than normal market value? Finally on opportunities, the marketing department will have to investigate the company’s managerial structure both current and in the past and give a detailed finding as well as possible conclusions on the same (Hanssens, Rust Srivastava, 2009). The following is an example of some foods available in the market that the company can adopt; Subway publication (2010). Available from https://www.subway.com/en-us. Conclusion a nd Recommendation Despite that the company is enjoying as the leading sandwich provider, there are other companies that have come up with the aim of entering the same business. To ensure that it maintains its stand, then it has to utilize its available opportunities well. Opportunities for the company are dependent on both the internal and external assessment criteria of its operations profile. Similar to the weaknesses discussed above, the company can still optimize on the various opportunities available to bring about sustainable growth through effective competition. Some of the underlying opportunities for this company in regard to the macro environment are the diversification of its activities. The company may opt to not only run on large scale but also produce variety of products. This concept of variety may be approached from different angles like design and suitability (Paley, 1999). The advertising campaigns should be made to fit the target market. The advertising campaign s hould be tailored to cover the following. The adverts are placed on the most likely places that the target market is likely to be at any one time, for example they are expected to spend on tourist hotels, at the gate of the hotel, a poster should be put that gives a connection of the soft drink and the customer; â€Å"have a world class feeling at Subway†. There are public transporting companies, a contract with them should be put in place so that the company is allowed to paint the cabs with its known color and a persuasive message about the company. The electronic sign boards are other areas of advertising, since they have the advantage of being formatted to bring different issues, the issues to bring are the replays of the last Olympic Games. 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(1999). The manager’s guide to competitive marketing strategies. New York, CRC Press. Subway publication (2010). â€Å"Official SUBWAY Restaurants Web Site†. Subway Restaurants Web. Available from: https://www.subway.com/en- us. Trading Economics. (2010). Australia GDP Growth Rate Web. Available from:  https://tradingeconomics.com/australia/gdpgrowth . United Nations (1998). Australian Bureau of Statistics Web. Available from:  https://www.abs.gov.au/ . Web Ad.vantage. (2010). Web Ad.vantage is an agency solely specializing in online marketing and advertising, and therefore we do it really well Web. Available from:  http://www.webadvantage.net/ . This report on Subway Marketing Strategy was written and submitted by user Paityn Cantu to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.